Caring for homes,
families, and the planet.
Simply Clean was born in the Northern Rivers of New South Wales — trusted by over 5 million Australians and built on the belief that a clean home should never come at the cost of the people living in it, or the world outside.
It started with a move away from the city.
Our founders left Sydney for the Northern Rivers of New South Wales — near Byron Bay — drawn by the landscape and a growing conviction: there had to be a better way to clean a home than dousing it in chlorine, ammonia, and synthetic fragrances that nobody could pronounce.
What they found was right there in the landscape around them. Locally grown eucalyptus and lemon myrtle — Australian native plants with extraordinary natural antibacterial properties, used by this country's custodians for thousands of years.
What began as a car boot delivery run has become a brand trusted by over 2,000 Australian retailers. The mission hasn't changed. We've just got a lot more Australians to look after.
Really Healthy. Really Works.
That's not just a tagline — it's the standard every Simply Clean product is held to. You shouldn't have to choose between a clean home and a safe one.
Plant-Based Ingredients
Powered by locally grown Australian essential oils — no imported fragrance compounds, no synthetic substitutes.
No Nasty Chemicals
Free from chlorine, ammonia, parabens, SLS, SLES, artificial fragrances and harsh sensitisers. Every formula.
Safe for the Whole Family
Food safe, pet safe, baby safe. Hypoallergenic and suitable for sensitive skin throughout the home.
Sustainable Packaging
All our plastic bottles are made from at least 80% recycled plastic. Designed to be refilled, reused, and recycled again.
Vegan & Cruelty Free
No animal testing, no palm oil, no compromise. Our ethics aren't a marketing position — they're built into every formula.
Biodegradable
Grey water safe, septic safe, and biodegradable. Good for your home and the planet it sits on.
Australia's native plants. Your home's best cleaners.
Australian Eucalyptus Disinfectant
Kills 99.999% of germs naturally. One 1L bottle makes 40 litres of multi-surface cleaner. Sourced from NSW and Victorian farming regions.
Lemon Myrtle Disinfectant Cleaner
Naturally antibacterial with a fresh, uplifting scent. Sourced from Queensland's subtropical rainforest belt. CHOICE Recommended.
Lemon Myrtle Dishwash Liquid
Super grease cleaning power, gentle on sensitive skin. Recommended by CHOICE (April 2021). No artificial fragrances, ever.
Simply No Mould
Chlorine-free mould killer powered by hydrogen peroxide. CHOICE Recommended (July 2024). Safe for your family, tough on mould.
From a car boot to Australia's homes.
Left Sydney for the Northern Rivers
Inspired by the natural landscape and a desire to live without toxic chemicals in the home, our founders set out to create something genuinely better.
Deliveries from the back of a car
Simply Clean started at local markets and with friends. Every delivery was personal. Every customer was a convert. The word spread fast.
CHOICE Recommended
Australia's most rigorous independent consumer testing organisation recommended Simply Clean products — first in 2021, again in 2024. Independent proof that natural really works.
5 million units sold — and counting
From the Northern Rivers to Perth, Simply Clean is in homes, health stores and eco retailers nationwide. The mission is unchanged — we've just got more Australians to look after.
By buying Simply Clean, you're supporting koalas too.
Simply Clean has been a proud supporter of Friends of the Koala since our early days — an organisation dedicated to the rescue, rehabilitation and protection of koalas in northern NSW.
Every purchase contributes. It's a small thing per bottle. It adds up to something that matters enormously.
Friends of the Koala
Northern Rivers-based rescue, rehabilitation and protection. Simply Clean's community has contributed over $50,000 to their vital work.
Recycled Packaging
All our plastic bottles are made from at least 80% recycled plastic. Refill, reuse, recycle.
Biodegradable Formulas
Grey water safe and biodegradable. What goes down the drain won't harm the environment.
Ready to clean without compromise?
Really healthy. Really works. Really Australian.
Shop Simply Clean